Use and Misuse of Latin
Latin can be incredibly helpful in finding the correct target term for plants or animals. And it can be a nightmare for us terminologists, when people use it just because it sounds hip.
View ArticleWhat I like about ISO 704
The body of ISO 704 “Terminology work—Principles and methods” lists a bunch of important information for terminology work. But what stuck in my mind is actually the annexes, most of all Annex B.
View ArticleYou say Aaaazure, I say Azuuuure…
Two years after the then new cloud-computing technology by Microsoft was named Windows Azure, Microsoft employees and partners are still wondering how to pronounce the name. Is that a good thing for...
View ArticleJump List? Or what should we call it?
Giving a new concept a name in a source language often leads directly to the question of what to do with it in another language. This seems like a problem for target terminologists and translators,...
View ArticleDenglisch, Franglais, Spanglish, Swenglist and the like—Guest post by Ivan Kanič
It is a pleasure to have fellow blogger, Ivan Kanič, share some of his insights into language issues.
View ArticleBrands, names and problems
The concept denoted by the term “brand” includes many different aspects of a product. Considering that it evolved from the common practice of burning a mark into cattle for identification, it certainly...
View ArticleTwitterisms
What do you call a user of the Twitter short messaging service who is liked and admired by other users?
View ArticleIs “cloud” a technical term (yet)?
When common everyday words are used in technical communication and with specialized meaning, they have become terms through a process called terminologization. Is cloud, as in cloud computing, there...
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